Live broadcast, July 12-today, Anta official announced the signing of Lone Ranger star Owen, who will serve as Anta’s chief creative officer.
Anta issued a statement on this: “In addition to the Signature Series products aimed at improving the performance of the stadium and encouraging athletes at all levels, our pioneering and revolutionary partnership will also include a series of cooperation measures, to support everyone who is committed to basketball and promote inclusive basketball culture.
As a new member of Anta family, Carey Owen will not only actively serve as the chief creative officer of Anta basketball, but also promote cooperation with basketball players, independent brands, pop culture celebrities, artists, musicians, the cooperation of environmental pioneers, humanitarian pioneers and designers to create more product lines in Owen’s signature series. Through these cooperation and cooperation with Anta, Owen will strive to jointly shape and introduce new vision, innovation and creativity in the iconic sportswear category. Anta will use a wide range of global resources to push the elaborately designed and produced Cary-Owen iconic product line to the world.”
Xu Yang, CEO of Anta Professional Sports Group, said: “It is our true love for basketball that brings Owen and Anta together. This love goes beyond age, gender, race and background. We believe that this cooperation will create the integration of Chinese and Western cultures, bring us more vitality and creativity, let us constantly break through boundaries and explore the infinite possibility of basketball and cultural intersection. Anta will also play a key role in helping Carey Owen express his basketball philosophy and convey his firm passion for life and art through products. We will continue to work together to support the development and promotion of basketball and its culture, on Ken’s time our passion and love for basketball.”