Soon after signing the new season contract, star Carey Owen got another new contract. On July 12, Anta, a Chinese professional sports brand, announced the formal signing with Kyrie Irving. After months of speculation and rumors, the cooperation between the two sides was finally officially finalized.
In the future, as an Anta basketball spokesperson, star Owen will personally participate in the design of his personal product line as chief creative officer. Owen’s first exclusive field signature shoes and sports cultural shoes will be released in the first quarter of 2024, the full range of product lines will also be available simultaneously. Owen is one of the most talented and influential American professional basketball players in active service. If the cooperation between the two sides goes smoothly, it will be another successful case of Anta in basketball products.
Star Owen: show the world who is the best player
“Baby, the light is still on. It’s time to show the world your true self and who is the best player in the country.”
This is a passage written by the high school star Owen in his diary. Born in Australia, Owen has shown his talent in basketball since he was young. He can control the ball at the age of 4 and can lay on the basket with his left hand at the age of 6. Playing basketball in NBA was Owen’s dream since he was young. He carved his dream in the wardrobe and practiced layup from various angles repeatedly in his narrow driveway.
Like most talented stars, Owen began to shine in high school and showed his top ball playing skill in college. After graduation, with his outstanding performance in the past, Owen was selected by the Cavaliers as the champion at the 2011 draft conference. He played for the Cavaliers, Celtics and basketable nets successively and now plays for the Lone Ranger.
Owen is the main point guard on the court. He is famous for his cool fengshui ball and gorgeous playing style. He has been selected into the All-Star team for 8 times and the best NBA team for 3 times. He has been elected as the best rookie in the rookie season; in 2014, he was elected as the most valuable player in the All-Star game; In the same year, he represented the United States in the men’s basketball World Cup, won the championship with the team and was elected MVP; In the 2015-16 season, he won the NBA championship with the Cavaliers; In the 2016 Rio Olympics, owen won the gold medal with the US men’s basketball; Won the annual fengshui ball Award in the 2017-18 season; Ranked 74th in the 2019 Forbes 100 celebrity list…… In addition, he was Kobe’s “closest Apprentice”, which made Owen gain a lot of fans at the passers-by level and the Pan-NBA fan circle.
In addition to his success in NBA, Owen has been actively participating in charity and has established his own charity organization. Owen once donated 45000 dollars to build schools in Nigeria, an orphanage in Ghana, and donated 250000 pieces of food to homeless people in New York in cooperation with the City Harvest organization, he also provided a cumulative subsidy of $1.5 million for WNBA women’s basketball players who could not compete due to the epidemic in 2020. Owen’s philanthropy has no national boundaries. He donated a basketball court to Qidong Primary School in qiandongzhou, Guizhou province, China in 2021.
Love to share, Anta and Owen open a new mode of cooperation
From the aisle to the stadium, thinking of becoming an NBA star from childhood dreams, Owen proved that love is unlimited, which coincides with Anta basketball’s brand concept of “love is equal.
Anta basketball has been helping the development of grassroots basketball in China all the time. The self-created basketball IP “going crazy” has been successfully held for seven consecutive years and has landed in over 100 cities, helping tens of millions of basketball dreams take root, however, Anta’s youth basketball competition IP “Anta children’s basketball stubborn training camp” has already set off a small basketball storm in many cities, discovering more than 60000 talented basketball teenagers across the country.
In terms of charity, Anta’s participation is not less positive. According to the data, Anta invested more than 2 billion yuan in charity from 2007 to 2022, and its six-year “thriving charity plan” benefited more than 5.13 million students, at the end of 2021, Anta’s founder family also donated 10 billion to establish the Hemin Foundation “.
When two dreams of equally loving basketball and pursuing equality collide, the light from burst out will be more dazzling. “Becoming the chief creative officer of Anta basketball is not only a dream come true, but in fact it is a good time. As an individual who has dreams and thinks independently, I am very happy to use my artistic talent to build, create and unite the culture inside and outside the stadium.” Owen said when talking about the signing.
As Anta basketball spokesperson, Owen will participate in the design of his new personal product line as chief creative officer. He will also personally invite basketball players, independent brands, opinion leaders of pan-trend culture, artists, musicians, environmental and humanitarian pioneers and designers work together to launch more regional products around Owen’s personal product line. On the social platform, Owen once talked about the planning of his personal product line: “When I work with great brands or partners, I always listen to the ideas of young people, and most importantly, I insist and strive for a price that ordinary people can afford.”
In addition to the new product line, Owen’s philanthropy will be more diversified with this cooperation. In the future, the two sides will jointly carry out Anta-Owen youth basketball training camp in China and the United States to jointly help the development of basketball and culture.
In the new NBA season, Anta basketball will “fight the wrist” with international giants”
Basketball has always been one of Anta’s important product lines. Previously, Anta had signed up with players such as clay-Thompson and Gordon Hayward in NBA, and Anta started the “Z-up” program, the signing includes new generation players such as Kevin Rooney, Terrence Mann, Daniel Garford and so on. In April this year, Anta also signed a contract with Wang Siyu, the first Chinese women’s basketball player signed by Anta, China’s women’s basketball first defender. (Related reports in the previous period: behind the “key Queen” Wang Siyu joined Anta basketball, the commercial value of women’s sports is being rewritten)
Hand in Hand Owen will be another successful case of Anta in basketball products. On the one hand, Owen’s popularity and excellent ability to bring goods are obvious to all. In the past 5-6 seasons, Owen’s signature shoes have long occupied the top of the sneakers sales list. Before signing the contract with Anta, many sports brands are interested in cooperating with Owen. However, before the cooperation between the two sides was announced, the Anta craze 5pro, which Owen took the lead in getting on, caused sneakerhead hot discussions and discussions. Some people speculated that Owen would wear Anta craze 5pro in the new season, there are also many expectations for color matching and other aspects.
On the other hand, Anta basketball needs the “Owen” effect. As we all know, Anta’s achievements in the field of professional science and technology have long been in the forefront of the world. In recent years, Anta has invested more than 1 billion yuan in R & D and innovation every year, and by 2030, the cumulative investment in innovation will reach 20 billion yuan, at the same time, Anta has worked closely with more than 60 universities and scientific research institutions around the world and 700 designers around the world, and has applied for more than 3,000 patents.
Anta basketball is also in the forefront of the domestic market. According to the “chasing new” list of Taobao outdoor sports industry TS100, it is measured from three dimensions: brand sales, pioneer innovation and circle influence, in 2022, Anta brand won Taobao’s “annual basketball leadership brand Award”.
However, in the field of international basketball and overseas markets, Anta basketball shoes have more room for improvement. At the same time, Anta also lacks the category of basketball shoes. The addition of Owen will further enrich the product matrix of Anta basketball. Of course, for Owen, who owns the top ball playing skill on the basketball court, he has his own requirements for the design of sneakers. With the help of Anta’s professional ability in product innovation and production technology, it can better realize his ideas and stimulate his more potential on the court.
NBA is not only an arena for stars to show their posture, but also a commercial arena where the undercurrent of major brands is surging. The new season is about to start, and star Owen will play in Anta basketball shoes to help the Lone Ranger team hit the championship, and Anta basketball shoes will also break hands with international brands again.
